Post by account_disabled on Feb 25, 2024 14:58:02 GMT 7
There's a difference between an experimental approach to video ad creation and a one-off test. In the first case, deep data analysis and the ability to go beyond the box are required, this is a mindset where you can benefit from long-term learning and not rely on old assumptions. The second is something you do from time to time when testing a new approach to creating ads, and it's best for training specific campaigns. Importantly! Experimental approach to creating a video can bring long-term prospects and pay off. However, it does not mean that you will need to act randomly or spend a lot of resources. Ask new questions to users, use content optimization opportunities, get up-to-date data.
Successful experiments using different creative ads lead to a 60% increase in ad recall. Successful experiments using different Business Owner Phone Numbers List creatives lead to a 60% increase in ad recall Start with one variable (big or small), such as a simple pacing edit, framing the first scene, ad copy. Even small changes can affect the results. The more you experiment, the better you understand not only which creative elements to use for your brand, but also your audience. Example: Experiments with different types and formats of YouTube videos during the release of the company "Citimobile"to new regions.
Description: The team tested the effectiveness of various elements of the video: made it more dynamic, changed the background color, added people, attached a call to action, demonstrated the application, experimented with the length of the video. The team used hyperlocal advertising , which helped triple overall sales in Russia, despite the height of the pandemic. Next, the brand turned to personalization: the team made five creatives each, which were selected based on the cultural characteristics of the region. Since then, CPA has improved by 15% and IPM growth has increased by 6.5x. Aspiration technology Aspiration— a social good-focused alternative to digital banking — takes an experimental approach when it comes to video creative.
Successful experiments using different creative ads lead to a 60% increase in ad recall. Successful experiments using different Business Owner Phone Numbers List creatives lead to a 60% increase in ad recall Start with one variable (big or small), such as a simple pacing edit, framing the first scene, ad copy. Even small changes can affect the results. The more you experiment, the better you understand not only which creative elements to use for your brand, but also your audience. Example: Experiments with different types and formats of YouTube videos during the release of the company "Citimobile"to new regions.
Description: The team tested the effectiveness of various elements of the video: made it more dynamic, changed the background color, added people, attached a call to action, demonstrated the application, experimented with the length of the video. The team used hyperlocal advertising , which helped triple overall sales in Russia, despite the height of the pandemic. Next, the brand turned to personalization: the team made five creatives each, which were selected based on the cultural characteristics of the region. Since then, CPA has improved by 15% and IPM growth has increased by 6.5x. Aspiration technology Aspiration— a social good-focused alternative to digital banking — takes an experimental approach when it comes to video creative.