Post by account_disabled on Feb 14, 2024 17:38:22 GMT 7
Anyone who has been doing business on the Internet for a long time probably remembers the "golden times", when an SEO budget of 200-300 dollars was enough to occupy the Top in the niche, traffic to the site began to flow a week after its launch, and in general, not that the grass, even the dollar was greener. In fact, all this was not so long ago - some 6-7 years ago. But since 2013, everything has changed. You can't get the Top by just buying links, there's almost no point in working with crooked sites, and contextual advertising for every second business owner is simply not profitable. Traffic is getting more expensive. Getting visitors to the site is becoming more difficult, longer and more expensive. But this does not mean that you should give up and go to the factory. We are doing business here, not playing a game called "people are poor".
So let's figure out what the problem is, who is to blame and what to do next. Why is it Benin Telemarketing Data more and more difficult to get traffic, and advertising on the Internet is becoming more expensive There are several main reasons, and I believe that the situation will only get worse every year. But if you understand why, you can easily adapt to any changes. So let's be specific by points. Online competition There are more sites. In some niches, it is tens or even hundreds of times more than 5-6 years ago. Now everyone understands well that you can get customers from the Internet, and you need your website at least for decency, so as not to look like a loser against the background of competitors.
But in the search results, as there were ten positions in the Top, so they remained. The situation is similar with contextual advertising. If earlier two or three players applied for one advertising spot (and not always), now there can be dozens or even hundreds of them. Online competitors Market overheating If we talk about paid advertising, then in Google Ads, in targeted advertising in Facebook, the display of ads is carried out on the basis of an auction model. In simple words: whoever pays more gets the slippers. As a result, in popular and high-margin niches, the cost of impressions and clicks can skyrocket. In addition, there are desperate newcomers and players who are ready, for one reason or another, to pay for potential customers a price on the border of the cost price. Google Ads keyword price As a result, the advertising campaign becomes somehow not quite marginal.
So let's figure out what the problem is, who is to blame and what to do next. Why is it Benin Telemarketing Data more and more difficult to get traffic, and advertising on the Internet is becoming more expensive There are several main reasons, and I believe that the situation will only get worse every year. But if you understand why, you can easily adapt to any changes. So let's be specific by points. Online competition There are more sites. In some niches, it is tens or even hundreds of times more than 5-6 years ago. Now everyone understands well that you can get customers from the Internet, and you need your website at least for decency, so as not to look like a loser against the background of competitors.
But in the search results, as there were ten positions in the Top, so they remained. The situation is similar with contextual advertising. If earlier two or three players applied for one advertising spot (and not always), now there can be dozens or even hundreds of them. Online competitors Market overheating If we talk about paid advertising, then in Google Ads, in targeted advertising in Facebook, the display of ads is carried out on the basis of an auction model. In simple words: whoever pays more gets the slippers. As a result, in popular and high-margin niches, the cost of impressions and clicks can skyrocket. In addition, there are desperate newcomers and players who are ready, for one reason or another, to pay for potential customers a price on the border of the cost price. Google Ads keyword price As a result, the advertising campaign becomes somehow not quite marginal.